Invitation for Broadway’s Musical Les Miserables.
The visual is a homage to Cosette, one of the main characters of Victor Hugo’s novel.
The image is a appropriation of Émile Bayard’s illustration.
To make a striking visual, the child was replaced by her silhouette in red and filled with one of the key paragraphs about Cosette. It’s a double meaning situation since the paragraph talks about pure love, so hard to find – like a pearl meanwhile the child its removed of the illustration and replaced by her silhouette.
This duality illustrate the willing to take Cosette off the miserable life she faces though it is a recurrent true in our world.
The red not only represent the French scenario, but it’s a powerful color to symbolise the theme.
In the invitation the silhouette reveals only some parts of the musical's title, generating some curiosite about the incomplete information.
Invitation: Case printed in 2 Pantones® over Arjowiggins Curious Collection Translucent Paper
Inner Sheet: In Hight Print Off-White over Arjowiggins Rives Tradition Le Rouge Paper