Catho is an online employment classifieds business in Brazil. In 2012, the company went in a branding update and a new logotype was necessary.
The mean problem was that the shape of the logo was associated to a Viagra's ® pill. The situation was solved by reshaping the rhombus, who is the brand characteristic, and the blue color was changed to a lower tone, more sober and refined.
With a new logo all the stationary was updated too. With the same angles, the logo fits perfectly on the envelopes's flaps.